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THE APPROACH
Track record — I’ve held this seat three times: building in-house creative teams at Trade Republic and LIQID from zero, and bridging the incoming Brand Director at HERO Software.
Track record — I’ve held this seat three times: building in-house creative teams at Trade Republic and LIQID from zero, and bridging the incoming Brand Director at HERO Software.
Track record — I’ve held this seat three times: building in-house creative teams at Trade Republic and LIQID from zero, and bridging the incoming Brand Director at HERO Software.
€ 100M


THE WORK
Brand System
New branding for LIQID Income & Private Equity NXT
Brand book with rules & guides for consistent use across teams
Digital design system aligned with the updated brand, incl. improved onboarding flows
Campaigns & Content
Print campaigns across wealth management & private equity
Digital campaigns on Google & Meta, iterated in-market
Employer shootings & templated social content
Infrastructure
Website migrated to Webflow
templated, landing pages built without a designer on call
Podcast studio built for owned content
Brand System
New branding for LIQID Income & Private Equity NXT
Brand book with rules & guides for consistent use across teams
Digital design system aligned with the updated brand, incl. improved onboarding flows
Campaigns & Content
Print campaigns across wealth management & private equity
Digital campaigns on Google & Meta, iterated in-market
Employer shootings & templated social content
Infrastructure
Website migrated to Webflow
templated, landing pages built without a designer on call
Podcast studio built for owned content







A small taste of how WE actually work
Get your
Brand Audit.
Fixed fee CHF 1,400
I will look at your brand the way I would on day one of a real project: your positioning, your messaging, your visual identity. What's working, what's holding you back, and what I'd fix first.
Here's how it works: we start with a short call so I understand your brand, audience and challenges. Then I take a maximum of 3 working days to go through everything. You get a written report plus a call where we go through it together and you can ask questions.
Then it's up to you: keep what you have, or let's build the next version together.








