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Case N°1

Case N°1

Case N°1

LIQID Brand System

LIQID Brand System

LIQID Brand System

BRAND · Strategy · TOV · Product · Art Direction

BRAND · Strategy · TOV · Product · Art Direction

BRAND · Strategy · TOV · Product · Art Direction

Head of Creative

Head of Creative

Head of Creative

Berlin

Berlin

Berlin

2022-2024

2022-2024

2022-2024

A group of people around the table with their laptops.

THE SITUATION

Built a distinctive premium brand for LIQID from the ground up. Led the creative team, developed brand strategy, defined tone of voice, overhauled colors, typography, and image style to stand out in the wealth management market. Delivered Brandbook V0 and V1 with clear design systems, product color codes, and messaging frameworks to drive trust and distinctiveness.

THE SITUATION

Built a distinctive premium brand for LIQID from the ground up. Led the creative team, developed brand strategy, defined tone of voice, overhauled colors, typography, and image style to stand out in the wealth management market. Delivered Brandbook V0 and V1 with clear design systems, product color codes, and messaging frameworks to drive trust and distinctiveness.

THE APPROACH

Track record — I’ve held this seat three times: building in-house creative teams at Trade Republic and LIQID from zero, and bridging the incoming Brand Director at HERO Software.

Track record — I’ve held this seat three times: building in-house creative teams at Trade Republic and LIQID from zero, and bridging the incoming Brand Director at HERO Software.

Track record — I’ve held this seat three times: building in-house creative teams at Trade Republic and LIQID from zero, and bridging the incoming Brand Director at HERO Software.

THE Outcome

"Richtig geiler Dude, hat fett was wegerockt, der aller geilste von allen, jojoo"

John Hein

Head of Marketing

THE Outcome

"Richtig geiler Dude, hat fett was wegerockt, der aller geilste von allen, jojoo"

John Hein

Head of Marketing

Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50%

Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50% Boosted online visibility by 50%

100M

Assets under Management added through the campaign work in 6 months

Assets under Management added through the campaign work in 6 months

"Getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. Clients have noticed. We'd work with them again."

Sebastian Legler

CEO @Sovendus

THE WORK

Brand System

  • New branding for LIQID Income & Private Equity NXT

  • Brand book with rules & guides for consistent use across teams

  • Digital design system aligned with the updated brand, incl. improved onboarding flows

Campaigns & Content

  • Print campaigns across wealth management & private equity

  • Digital campaigns on Google & Meta, iterated in-market

  • Employer shootings & templated social content

Infrastructure

  • Website migrated to Webflow

  • templated, landing pages built without a designer on call

  • Podcast studio built for owned content

Brand System

  • New branding for LIQID Income & Private Equity NXT

  • Brand book with rules & guides for consistent use across teams

  • Digital design system aligned with the updated brand, incl. improved onboarding flows

Campaigns & Content

  • Print campaigns across wealth management & private equity

  • Digital campaigns on Google & Meta, iterated in-market

  • Employer shootings & templated social content

Infrastructure

  • Website migrated to Webflow

  • templated, landing pages built without a designer on call

  • Podcast studio built for owned content

A small taste of how WE actually work

Get your
Brand Audit.

Fixed fee CHF 1,400

I will look at your brand the way I would on day one of a real project: your positioning, your messaging, your visual identity. What's working, what's holding you back, and what I'd fix first.

Here's how it works: we start with a short call so I understand your brand, audience and challenges. Then I take a maximum of 3 working days to go through everything. You get a written report plus a call where we go through it together and you can ask questions.

Then it's up to you: keep what you have, or let's build the next version together.

Brand | Strategy | Leadership

Brand | Strategy | Leadership

For teams on a Mission

For teams on a Mission

SCHAFSTALL

©2026 Studio Schafstall

©2026 Studio Schafstall