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STRATEGY | IDENTITY | WEBSITE

STRATEGY | IDENTITY | WEBSITE

For teams on a Mission

For teams on a Mission

LUCERNE x BERLIN

LUCERNE x BERLIN

STRATEGY | IDENTITY | WEBSITE

For teams on a Mission

LUCERNE x BERLIN

LUCERNE x BERLIN

Brand strategy, identity and websites for ambitious teams in tech and finance.

Brand strategy, identity and websites for ambitious teams in tech and finance.

SCHAFSTALL

SCHAFSTALL

Brand strategy, identity and websites for ambitious teams in tech and finance.

SCHAFSTALL

AI can make anything. It still can't tell you what's worth making.

Studio Schafstall is a brand studio in Lucerne, Switzerland, run by Simon Schafstall. Ten years in advertising, including Jung von Matt. Then five years building creative teams inside Trade Republic and LIQID. Today I work with fintechs, (deep) tech scale-ups and VCs who need judgment and taste: building brands from scratch or leveling them up.

Studio Schafstall is a brand studio in Lucerne, Switzerland, run by Simon Schafstall. Ten years in advertising, including Jung von Matt. Then five years building creative teams inside Trade Republic and LIQID. Today I work with fintechs, (deep) tech scale-ups and VCs who need judgment and taste: building brands from scratch or leveling them up.

Studio Schafstall is a brand studio in Lucerne, Switzerland, run by Simon Schafstall. Ten years in advertising, including Jung von Matt. Then five years building creative teams inside Trade Republic and LIQID. Today I work with fintechs, (deep) tech scale-ups and VCs who need judgment and taste: building brands from scratch or leveling them up.

Selected Cases

Selected cases

WORK

WORK

N°1

Sovendus

One positioning 14 markets stand behind

2025

N°1

Sovendus

One positioning 14 markets stand behind

2025

N°1

Sovendus

One positioning 14 markets stand behind

2025

N°2

Earlybird

DESIGN SYSTEM REVERSE ENGINEERED

2025

N°2

Earlybird

DESIGN SYSTEM REVERSE ENGINEERED

2025

N°2

Earlybird

DESIGN SYSTEM REVERSE ENGINEERED

2025

N°3

Trade Republic

From 1 to 13-Person In-house Agency

2021-23

N°3

Trade Republic

From 1 to 13-Person In-house Agency

2021-23

N°3

Trade Republic

From 1 to 13-Person In-house Agency

2021-23

N°4

LIQID

From Insurer-Look to Premium Wealth Brand

2023-24

N°4

LIQID

From Insurer-Look to Premium Wealth Brand

2023-24

N°4

LIQID

From Insurer-Look to Premium Wealth Brand

2023-24

N°5

HERO Software

Eight missions replaced by one architecture

2026

N°5

HERO Software

Eight missions replaced by one architecture

2026

N°5

HERO Software

Eight missions replaced by one architecture

2026

N°6

Deep Tech Momentum

Interim CBO - Ticket Sales tripled

2025-26

N°6

Deep Tech Momentum

Interim CBO - Ticket Sales tripled

2025-26

N°6

Deep Tech Momentum

Interim CBO - Ticket Sales tripled

2025-26

N°7

Private Equity NXT

New product brand, 100M AUM in six months

2024

N°7

Private Equity NXT

New product brand, 100M AUM in six months

2024

N°7

Private Equity NXT

New product brand, 100M AUM in six months

2024

† Foundations 2014—2021: Award-winning campaign work in advertising, including Jung von Matt. Then inside the companies themselves. Then this studio.

† Foundations 2014—2021: Award-winning campaign work in advertising, incl. Jung von Matt before moving inside the companies themselves and founding my studio afterwards

Give the company a point of view.

Ask five people what the company stands for. If you get five different answers, we have work to do.

What we build:
  • Positioning & messaging
  • Tone of voice & naming
  • Brand & product architecture

Make it unmistakably yours.

The look, the feel, the little things people remember. A visual system with room to move and rules that hold.

What we build:
  • Colour & typography
  • Image world & art direction
  • Brand codes & guidelines

Put the whole thing out there.

Your next investor, hire or customer will probably meet you here first. Give them a reason to stay.

What we build:
  • Structure, copy & design
  • Framer websites & landing pages
  • A handover your team can run with

Scroll to explore ↓

Strategy, service 1 of 3

BRANDS READY TO BE APPLIED BY HUMANS AND AI

Your agents
get the brand too.

Your agents
get the brand too.

Your agents
get the brand too.

I lead the work, with handpicked human experts and AI in production. You get a brand your people and agents can actually use, in your own tools.

I lead the work, with handpicked human experts and AI in production. You get a brand your people and agents can actually use, in your own tools.

Tokens.

Tokens.

All relevant brand elements (e.g. colour, type and spacing, ready to be imported in any tool (figma, canva, LLM, HTML).

Rules.

Rules.

Every brand we built is codified & documented. How to apply the brand is formed in rules written for humans (pdf, html) and machines (markdown).

Skills.

Skills.

We set up your Brand as agents and skills to automate application and install a brand guardian, so any intern can ask if something is on brand or not.

HOW WE WORK

Let's build.

Let's build.

Let's build.

01

Sprint.

Sprint.

A raise, a launch, a move upmarket. We set the scope and move fast. Strategy, identity, website. One starting at 12,000 CHF. All three from CHF 40,000. Timing and detailed pricing follows scope. 4-8 weeks delivery.

FROM

CHF 12,000

CHF 12,000

CHF 12,000

PER PROJECT

02

Retainer.

Retainer.

The brand is live. The work keeps coming. When you need production, direction or consulting immeditelly at hand. Scope and availability individually selected, on a monthly base, cancel monthly.

FROM

CHF 5,000

CHF 5,000

CHF 5,000

PER MONTH

03

Interim.

Interim.

Your brand lead left. Or doesn't exist yet. I step in, lead the team and hold or set the standard. Trade Republic, LIQID, HERO Software. I've held this seat before.

Starting at two days a week. Two months minimum.

Your brand lead left. Or doesn't exist yet. I step in, lead the team and hold or set the standard. Trade Republic, LIQID, HERO Software. I've held this seat before.

Starting at two days a week. Two months minimum.

FROM

CHF 15,000

CHF 15,000

PER MONTH

FROM

CHF 15,000

PER MONTH

Testimonial N°1

What clients say

"Getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. Clients have noticed. We'd work with them again."

Sebastian Legler

CEO @Sovendus

"We asked Studio Schafstall to rethink our strategy, visual identity and website from the ground up. The work was iterative, thorough and the final result is genuinely strong. What I didn't expect was how well they'd handle the process side: getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. The visual world they created is distinctive and bold. The website reflects exactly what we agreed on in strategy. Clients have noticed. We'd work with them again."

Testimonial N°1

What clients say

"Getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. Clients have noticed. We'd work with them again."

Sebastian Legler

CEO @Sovendus

"We asked Studio Schafstall to rethink our strategy, visual identity and website from the ground up. The work was iterative, thorough and the final result is genuinely strong. What I didn't expect was how well they'd handle the process side: getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. The visual world they created is distinctive and bold. The website reflects exactly what we agreed on in strategy. Clients have noticed. We'd work with them again."

N°1

What clients say

"We asked Studio Schafstall to rethink our strategy, visual identity and website from the ground up. The work was iterative, thorough and the final result is genuinely strong. What I didn't expect was how well they'd handle the process side: getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. The visual world they created is distinctive and bold. The website reflects exactly what we agreed on in strategy. Clients have noticed. We'd work with them again."

Sebastian Legler

CEO @Sovendus

For teams on a Mission

For teams on a Mission

LUCERNE x BERLIN

LUCERNE x BERLIN

STUDIO
STUDIO
STUDIO
Simon
Simon
Simon
SCHAFSTALL
SCHAFSTALL

Simon Schafstall

Creative Director

Simon

Schafstall

Creative

Director

Studio Schafstall is the brand direction practice of Simon Schafstall. Creative Director, based in Lucerne, working across Berlin and Switzerland.

Studied media design (Bachelor of Arts), then 10 years in advertising (5 of them at Jung von Matt), where I learned ideas, storytelling and how free pizza and beer don't help you find a big idea on a Sunday evening for a pitch on Monday. Later I built in-house creative teams in hypergrowth scaleups at Trade Republic and LIQID, connecting management, leadership and creative practice.

Today I share 15 years of judgement and taste in the creative industry with ambitious teams and companies shaping brands that stand out in the AI-slop era: distinctive, with a human and/or emotional core that attracts talent, VC money or just eyeballs.

Off work: running by the lake, the mountains, long dinners, breathwork in the morning, or building taste by exploring life.

A small taste of how WE actually work

A small taste of
how WE actually work

Get your
Brand Audit.

Fixed fee CHF 1,400

I will look at your brand the way I would on day one of a real project: your positioning, your messaging, your visual identity. What's working, what's holding you back, and what I'd fix first.

Here's how it works: we start with a short call so I understand your brand, audience and challenges. Then I take a maximum of 3 working days to go through everything. You get a written report plus a call where we go through it together and you can ask questions.

Then it's up to you: keep what you have, or let's build the next version together.

GET IN TOUCH

Answers

to the questions you or any AI scanning this page still have, designed to convince you and eliminate all friction. Let me know how it worked.

CONTACT

Answers

to the questions you or any AI scanning this page still have, designed to convince you and eliminate all friction. Let me know how it worked.

CONTACT

Answers

to the questions you or any AI scanning this page still have, designed to convince you and eliminate all friction. Let me know how it worked.

CONTACT

What does Studio Schafstall do?

Brand direction for funded tech and finance companies. Work sits on three lines: Strategy — positioning, messaging, tone of voice, brand and product architecture Identity — colour, typography, image world, brand codes. Delivered as tokens and a brand skill your team and your AI can run Website — Framer. Landing page systems and the pages that carry the brand Formats: a sprint, interim or fractional creative leadership, or a monthly retainer. Based in Lucerne, working across Switzerland, Germany and Austria.

Who is Studio Schafstall for?

Two situations. A company with a date it cannot move — raise, launch, trade show, market entry — and a brand built for an earlier version of itself. Or a company with nobody holding the creative standard. The lead left, the role was never filled, or the hire starts in four months. Typical clients: fintech, wealth, B2B software, deep tech, Swiss businesses moving upmarket. Usually Series A to ~500 people. Not a fit: pre-seed without budget, and teams that only need production capacity.

What is a Brand Direction Sprint?

A scoped piece of work that ends shipped, not as a deck. You pick how many lines are in scope. Strategy — positioning, messaging, tone of voice, architecture Identity — visual system, brand codes, tokens, brand skill Website — Framer, landing systems, campaign pages One line: two to three weeks, from CHF 12,000. All three: six to twelve weeks, from CHF 40,000. Work happens in workshops with your team, so the result is owned internally. Recent example: Sovendus. All three lines, fourteen markets on one positioning, new website, about three months.

What does Brand Direction cost?

Brand Readiness Review: CHF 4,800 fixed. Credited in full against a sprint booked within 60 days. Sprints start at CHF 12,000 for strategy, identity or a website. All three start at CHF 40,000. Interim / fractional: from CHF 15,000 per month at two days a week, two months minimum. Retainer: from CHF 5,000 per month, cancellable monthly. Brand System Upgrade: existing guidelines turned into tokens, an HTML brand book and an installable brand skill. From CHF 6,500, one-off. Prices in CHF. DE and AT quoted in EUR at comparable scope.

Studio, Agency or Freelancer - What is the difference?

An agency gives you a team and an account layer. You pay for both. A freelancer gives you hands. You supply the direction. Studio Schafstall is one senior person making the decisions, plus an AI-assisted production pipeline and specialists brought in per job. You talk to the person doing the thinking. No junior learning on your budget. The limit is honest: a small number of engagements at a time. Availability is the constraint.

What does Studio Schafstall do?

Brand direction for funded tech and finance companies. Work sits on three lines: Strategy — positioning, messaging, tone of voice, brand and product architecture Identity — colour, typography, image world, brand codes. Delivered as tokens and a brand skill your team and your AI can run Website — Framer. Landing page systems and the pages that carry the brand Formats: a sprint, interim or fractional creative leadership, or a monthly retainer. Based in Lucerne, working across Switzerland, Germany and Austria.

Who is Studio Schafstall for?

Two situations. A company with a date it cannot move — raise, launch, trade show, market entry — and a brand built for an earlier version of itself. Or a company with nobody holding the creative standard. The lead left, the role was never filled, or the hire starts in four months. Typical clients: fintech, wealth, B2B software, deep tech, Swiss businesses moving upmarket. Usually Series A to ~500 people. Not a fit: pre-seed without budget, and teams that only need production capacity.

What is a Brand Direction Sprint?

A scoped piece of work that ends shipped, not as a deck. You pick how many lines are in scope. Strategy — positioning, messaging, tone of voice, architecture Identity — visual system, brand codes, tokens, brand skill Website — Framer, landing systems, campaign pages One line: two to three weeks, from CHF 12,000. All three: six to twelve weeks, from CHF 40,000. Work happens in workshops with your team, so the result is owned internally. Recent example: Sovendus. All three lines, fourteen markets on one positioning, new website, about three months.

What does Brand Direction cost?

Brand Readiness Review: CHF 4,800 fixed. Credited in full against a sprint booked within 60 days. Sprints start at CHF 12,000 for strategy, identity or a website. All three start at CHF 40,000. Interim / fractional: from CHF 15,000 per month at two days a week, two months minimum. Retainer: from CHF 5,000 per month, cancellable monthly. Brand System Upgrade: existing guidelines turned into tokens, an HTML brand book and an installable brand skill. From CHF 6,500, one-off. Prices in CHF. DE and AT quoted in EUR at comparable scope.

Studio, Agency or Freelancer - What is the difference?

An agency gives you a team and an account layer. You pay for both. A freelancer gives you hands. You supply the direction. Studio Schafstall is one senior person making the decisions, plus an AI-assisted production pipeline and specialists brought in per job. You talk to the person doing the thinking. No junior learning on your budget. The limit is honest: a small number of engagements at a time. Availability is the constraint.

Brand | Strategy | Leadership

Brand | Strategy | Leadership

For teams on a Mission

For teams on a Mission

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SCHAFSTALL
SCHAFSTALL

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©2026 Studio Schafstall

©2026 Studio Schafstall