Brand | Strategy | Leadership

Brand | Strategy | Leadership

For teams on a Mission

For teams on a Mission

For teams on a Mission

LUCERNE x BERLIN

LUCERNE x BERLIN

LUCERNE x BERLIN

SCHAFSTALL
SCHAFSTALL
SCHAFSTALL
A group of people around the table with their laptops.

When AI enables everyone to create, the decision OF what to create is MOST mission critical.

When AI enables everyone to create, the decision OF what to create is MOST mission critical.

When AI enables everyone to create, the decision OF what to create is MOST mission critical.

Studio Schafstall is the brand direction practice of Simon Schafstall a decade in advertising, then five years inside Trade Republic and LIQID, building brands and creative teams through hypergrowth. Companies engage the studio for what resists automation: judgment & taste.

Studio Schafstall is the brand direction practice of Simon Schafstall a decade in advertising, then five years inside Trade Republic and LIQID, building brands and creative teams through hypergrowth. Companies engage the studio for what resists automation: judgment & taste.

Studio Schafstall is the brand direction practice of Simon Schafstall a decade in advertising, then five years inside Trade Republic and LIQID, building brands and creative teams through hypergrowth. Companies engage the studio for what resists automation: judgment & taste.

This is how we help ambitious companies to grow.

№ 1 — Interim Creative Leadership

1–3 days / week

3–12 months

By appointment

Your brand lead left. Or doesn't exist yet. The team ships without judgment, and a mis-hire costs you a year.

Embedded, one to three days a week. I build or bridge the creative team, set the standards, hold the quality gate, and manage the stakeholders until your own leadership stands.

Your brand lead left. Or doesn't exist yet. The team ships without judgment, and a mis-hire costs you a year.

Embedded, one to three days a week. I build or bridge the creative team, set the standards, hold the quality gate, and manage the stakeholders until your own leadership stands.

Track record — I’ve held this seat three times: building in-house creative teams at Trade Republic and LIQID from zero, and bridging the incoming Brand Director at HERO Software.

№ 2 — Brand Direction Sprint

№ 2 — Brand Direction

Sprint

3-5 weeks

Starting at 10.000 CHF

Your brand was made for a smaller company — or an earlier time. Now a moment is coming it can't carry: a raise, a launch, a trade show, a new audience.

Three to five weeks, hands on, iterative and interactive. We decide what the brand should stand for now and ship it: positioning, voice, identity, or the website that carries it all.

Your brand was made for a smaller company — or an earlier time. Now a moment is coming it can't carry: a raise, a launch, a trade show, a new audience.

Three to five weeks, hands on, iterative and interactive. We decide what the brand should stand for now and ship it: positioning, voice, identity, or the website that carries it all.

Production — runs through AI-assisted Pipelines and handpicked human specialists.

№ 3 — Brand Direction Retainer

№ 3 — Brand Direction

Retainer

Monthly

Flexible Depth

Your brand is live, and it never stops needing things. Landing pages. Campaign sets. A new site section. A call that shouldn't wait a week. No single one is a project, but together they never let up.


A monthly retainer gives you both on call: the direction to keep the brand coherent, and the production to keep it visible. You bring the work, it runs through my pipeline or past my desk. Start with a month. Extend if it works.

Your brand is live, and it never stops needing things. Landing pages. Campaign sets. A new site section. A call that shouldn't wait a week. No single one is a project, but together they never let up.


A monthly retainer gives you both on call: the direction to keep the brand coherent, and the production to keep it visible. You bring the work, it runs through my pipeline or past my desk. Start with a month. Extend if it works.

Fit — For teams that need direction and production access, without adding a permanent head.

Selected Cases

Selected cases

WORK

WORK

† Foundations 2014—2021: Award-winning campaign work in advertising, incl. Jung von Matt before moving inside the companies themselves and founding my studio afterwards

† Foundations 2014—2021: Award-winning campaign work in advertising, incl. Jung von Matt before moving inside the companies themselves and founding my studio afterwards

Testimonial N°1

What clients say out the studio

"Getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. Clients have noticed. We'd work with them again."

Sebastian Legler

CEO @Sovendus

"We asked Studio Schafstall to rethink our strategy, visual identity and website from the ground up. The work was iterative, thorough and the final result is genuinely strong. What I didn't expect was how well they'd handle the process side: getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. The visual world they created is distinctive and bold. The website reflects exactly what we agreed on in strategy. Clients have noticed. We'd work with them again."

Testimonial N°1

What clients say out the studio

"Getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. Clients have noticed. We'd work with them again."

Sebastian Legler

CEO @Sovendus

"We asked Studio Schafstall to rethink our strategy, visual identity and website from the ground up. The work was iterative, thorough and the final result is genuinely strong. What I didn't expect was how well they'd handle the process side: getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. The visual world they created is distinctive and bold. The website reflects exactly what we agreed on in strategy. Clients have noticed. We'd work with them again."

N°1

What clients say out the studio

"Getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. Clients have noticed. We'd work with them again."

Sebastian Legler

CEO @Sovendus

"We asked Studio Schafstall to rethink our strategy, visual identity and website from the ground up. The work was iterative, thorough and the final result is genuinely strong. What I didn't expect was how well they'd handle the process side: getting stakeholders from 14 markets aligned and walking away with a positioning the whole team believes in. The visual world they created is distinctive and bold. The website reflects exactly what we agreed on in strategy. Clients have noticed. We'd work with them again."

For teams on a Mission

For teams on a Mission

LUCERNE x BERLIN

LUCERNE x BERLIN

STUDIO
STUDIO
STUDIO
Simon
Simon
Simon
SCHAFSTALL
SCHAFSTALL

Simon Schafstall

Creative Director

Simon

Schafstall

Creative

Director

Simon Schafstall. Creative Director, based in Lucerne, working across Berlin and Switzerland.

Most brand problems are not design problems. They are decision problems. My job is to ask the questions nobody has asked yet, create enough pressure to reach an answer, and then make it look like something. Words, colour, form, in one hand.

Ten years in advertising, five inside Trade Republic and LIQID through hypergrowth, where I learned that getting a team behind an idea is harder and more valuable than having one.

Outside of work you will find me at the lake, in the mountains, at a long dinner, or doing breathwork at six in the morning.

A small taste of how WE actually work

A small taste of
how WE actually work

Get your
Brand Audit.

Fixed fee CHF 1,400

I will look at your brand the way I would on day one of a real project: your positioning, your messaging, your visual identity. What's working, what's holding you back, and what I'd fix first.

Here's how it works: we start with a short call so I understand your brand, audience and challenges. Then I take a maximum of 3 working days to go through everything. You get a written report plus a call where we go through it together and you can ask questions.

Then it's up to you: keep what you have, or let's build the next version together.

Brand | Strategy | Leadership

Brand | Strategy | Leadership

For teams on a Mission

For teams on a Mission

SCHAFSTALL
SCHAFSTALL

©2026 Studio Schafstall

©2026 Studio Schafstall