THE APPROACH
A sub brand with its own attitude.
NXT had to read as LIQID and still feel like something new. We went black and white, because that contrast gives an edge the main brand never had. The image world got younger and bolder, closer to fashion than to finance, people with attitude rather than satisfied customers in armchairs.
The gap in the name became the system.
We set the product as N X T and left the space where the E belongs empty. It is your next step, and the gap can be filled with anything: an image, a shape, a number, a headline. One idea that carried campaigns, print, digital and the product page without ever repeating itself. In pre marketing it ran under one line: The NXT Big Thing.
Two phases, two temperatures.
Being first mattered more than being complete, so we split the launch. Pre marketing went out fast and loud in black and white, with a waiting list and campaigns running while the product was still being built. Over 600 people signed up before launch. When the financial product and the digital product were both ready, we moved into marketing: colour came in, the tone matured, and the visual world reconnected with the LIQID universe so existing clients recognised who was speaking. The NXT Big Thing retired with the teaser phase, because by then it had arrived.
THE Outcome
100M
THE WORK
Product brand and visual system from the black and white pre marketing look to the full colour launch world / Art direction and image world / Waiting list campaign and teaser landing page / Product page with interactive return calculator and scenario modelling / Landing pages and A/B tests / Digital advertising, print and out of home / Onboarding journey covering returns, risk and regulatory explanation / Sales enablement including the story, booklets, copy and material the sales team used to sell it / Webinars, email series and event support
Get your
Brand Audit.
Fixed fee CHF 1,400
I will look at your brand the way I would on day one of a real project: your positioning, your messaging, your visual identity. What's working, what's holding you back, and what I'd fix first.
Here's how it works: we start with a short call so I understand your brand, audience and challenges. Then I take a maximum of 3 working days to go through everything. You get a written report plus a call where we go through it together and you can ask questions.
Then it's up to you: keep what you have, or let's build the next version together.