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Case N°2

Trade Republic

EXEC. SUMMARY

Europe's fastest growing broker, mid hypergrowth, mid lockdown. Two years building and running the internal creative agency for everything consumer facing.

Studio Lead, reporting to CMO

Berlin

2021 - 23

EXEC. SUMMARY

Europe's fastest growing broker, mid hypergrowth, mid lockdown. Two years building and running the internal creative agency for everything consumer facing.

A group of people around the table with their laptops.

THE SITUATION

When I arrived, Trade Republic had around 120 employees and one graphic designer taking briefs from the CEO over Slack. When I left, the company stood at around 700. In between: hypergrowth, a European rollout, and Corona, which meant building teams and processes fully remote. Marketing output exploded across performance, brand, CRM and country teams, and there was no function to carry it.

THE SITUATION

When I arrived, Trade Republic had around 120 employees and one graphic designer taking briefs from the CEO over Slack. When I left, the company stood at around 700. In between: hypergrowth, a European rollout, and Corona, which meant building teams and processes fully remote. Marketing output exploded across performance, brand, CRM and country teams, and there was no function to carry it.

THE APPROACH

Build the agency, not just the team.
Hiring was half the job: senior art directors, juniors, a copywriter, an own motion and 3D unit, creative ops. From one designer to thirteen people. The other half was making it run: briefing forms, task management, capacity planning, quality control. Input in, output out, without the CEO in the loop for every asset.

One desk for everything consumer facing.
Performance, brand, CRM and later the country teams all briefed the same studio. That kept one visual and verbal standard across everything customers saw, from a YouTube campaign to an in app pop up, while the company doubled and doubled again.

Manage like a leader, not a scheduler.
Thirteen people means real management: hiring, performance reviews, letting people go when it didn't work. Five to six direct reports, personal and professional responsibility, working closely with the CEO throughout.

THE Outcome

What started as one designer on Slack became an internal agency that replaced external agencies for consumer facing work, and it still runs today.

1 → 13

From one designer to a full creative function

THE WORK

Internal creative agency built from one designer to thirteen people / motion and 3D unit / Briefing process, task management and capacity planning / Quality control / Hiring, performance reviews and personal responsibility / Performance campaigns for Meta, Google and YouTube / Brand campaigns / Feature and product launches including crypto, derivatives and new coins / Stock Perk campaign with landing pages and full asset sets / Instagram content, graphics and visualisations / Email assets for CRM / In app assets / Go to market creative for the European rollout including Spain and Italy / Website updates throughout

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