THE APPROACH
A story Europe already knows.
Europe has been a melting pot for innovation before. Da Vinci, Curie, the Medici putting capital behind ideas and changing the world with it. So the narrative wasn't invented, it was recovered: the Deep Tech Renaissance. I wrote the manifesto, defined the strategy and value propositions for each audience, investors, startups, corporates, and wrote the copy together with the CEO.
MVP brand, built to evolve.
Tight budget, tighter timeline, and a company still finding its shape. A finished brand book would have been a corset. So we built a working brand fast and evolved it edition by edition, on the living object. Cost efficiency isn't a compromise here, it's one of DTM's own values.
Techno optimism, not dystopia.
The visual world is cyberpunk comic book, somewhere between Moebius and seventies future comics, and every single image is AI generated and art directed by me. What makes it distinct is the mood. Most cyberpunk is dystopian. DTM's future works: sunrises, gradients, hope, technology solving problems rather than causing them. The style got more consistent the longer we ran it, as the system taught itself what DTM looks like.
THE Outcome
3×
THE WORK
Deep Tech Renaissance narrative and manifesto / Positioning and value propositions per audience / Copy for brand, campaigns and pitch material / Culture workshop on location defining the six values DTM hires and works by, delivered as a booklet and office posters / Typography, colour, gradients and the AI generated image world, every image art directed by me / Sub brands including Guardians and SPARTA, the defence innovation summit alongside the Munich Security Conference / Key visuals, campaign concepts and content templates / LinkedIn campaigns for ticket sales across two editions / The Deep Tech Renaissance campaign brought on location, linking historic European innovators to the tech of today / Motion assets and the aftermovie, directed with motion designers / Event creative direction and sign off across signage, wayfinding, lanyards, merch and check in counters, produced by an agency / Branding, landing page and on location assets for SPARTA / Website rebuilt in Framer as the campaign hub / Brought in and directed the designers and the agency producing event assets / Built the gamification system behind the Guardians programme, which fed into their funding pitch
Get your
Brand Audit.
Fixed fee CHF 1,400
I will look at your brand the way I would on day one of a real project: your positioning, your messaging, your visual identity. What's working, what's holding you back, and what I'd fix first.
Here's how it works: we start with a short call so I understand your brand, audience and challenges. Then I take a maximum of 3 working days to go through everything. You get a written report plus a call where we go through it together and you can ask questions.
Then it's up to you: keep what you have, or let's build the next version together.